It is common practice in the seafood industry to list fish as “local” to the city where they are landed. In fact, many of these fish were harvested in foreign waters with inadequate laws and protection for fish species. This is not an honest or sustainable practice, and not something we endorse. All products we carry are truly harvested in the waters of the geographic areas listed.
Let’s say a restaurant really wants to do the right thing, by serving only fresh fish, caught in a way that doesn’t imperil the species or the ocean ecosystem, that still tastes good. In the Bay Area, many, many places are trying to do the right thing, from Chez Panisse in Berkeley, the bastion of sustainability, right on down the supply chain to McDonald’s.